SUSTAINABLE FASHION AT UNDRESS BRISBANE 2013
Do you know where your clothes came from? Undress Brisbane invites us to consider adopting a more sustainable approach to not only the way we see fashion but how we use fashion. They aim to challenge you to take a look at your wardrobe, If you don't know where your clothes came from, then take them off!
Undress Brisbane is Australia's largest sustainable fashion show, now in it's 3rd year, it's proven to be a tremendous success with the announcement for Undress Brisbane to expand further and with over 700 guests it's amazing how this wonderul team has pushed the boundaries of how we see fashion, forcing us to take a look and take responsibility with our fashion purchases.
EKOLUV was lucky enough to collaborate with Undress this year and we were thankful when invited to attend this wonderful event. We arrived at the multi level carpark and to our delight were instructed to proceed to the bar, on the menu were a range of delicious cocktails served up by the popular Oh Hello in Brisbane's Fortitude Valley Bar scene. I ordered the organic cocktail and was happy to see it served up in recycled containers and paper straws.
I also loved how creative the goodie bags were, they were made by Little Mother creations and made from recycled jeans. They contained fabulous goodies such as coconut water, an eco bird gift voucher and frangelico! Yay!
As we headed down the next level to the lit up jungle themed runway, we encountered the sustainable fashion industry's finest. Everyone from sustainable designers, retailers, bloggers, entrepreneurs were there ready and excited for the best Sustainable Fashion Australia has to offer. I was so impressed with the amazing local talent shown on the runways, seeing such wonderful design driven but sustainable fashion pieces so readily available made me excited for the future of sustainable fashion. It seems more and more people are becoming conscious with their fashion purchases and are looking for the next step, they want not only fashion that pushes the boundaries but a story and or a connection to their clothing, a way to express themselves and say "hey I care about where my clothes come from".
I can't wait to see more of Undress Brisbane, what an amazing show. Truly one of the best nights I have had in a long time.
Should you have time this week please pop on down to James St in Fortitude Valley, Brisbane for their Pop Up shop, they will be selling the designs fresh off the runway from the night.